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he
general store of a century ago carried a wide
variety of goods, including groceries. In the
United States the general store succeeded the
trading post, which served the pioneers and early
settlers. Products sold by the general store
included food, clothing, housewares and farm
equipment. Because money was scarce in many rural
areas, some of the trade was accomplished through
barter. Because produce from the land and forest
tended to yield a seasonal return, the storekeeper
might also extend credit of from six months to a
year to his customers. The general store also
served as a place for members of the community to
meet. The storekeeper was an important member of
this community. He supplied material goods and was
the source of news and gossip.
The American general store flourished throughout
the 19th century but declined rapidly in the 20th
century, with the advent of catalog sales, rural
free delivery, and chain stores, particularly after
the 1920s. Many of the products exhibited would
have been sold in a general store.

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Dog Snax - #7418, Champion
Animal Food Company, Minnesota, 1950 - click on
image to enlarge
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