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Press Release
May 8, 2012
Willamette MBA students create QR codes to promote Oregon’s Blue Book
SALEM – In an effort to increase awareness and help the Secretary of State’s office promote Oregon’s Blue Book, students with Willamette University’s Atkinson School of Management created a marketing plan using Quick Response (QR) codes at Oregon State Parks. The codes created by the students contain interesting information, factoids, trivia and links to the Blue Book. People with smart phones and a free app can snap a photo of the code and be taken to the right web page automatically.
“This is a really cool project,” said Secretary of State Kate Brown. “We have always struggled to raise the public’s awareness of the Blue Book and all the great information it contains. I encourage Oregonians to take out their smart phone when visiting these parks and give these QR codes a try. They really are a lot of fun.”
The QR codes are placed at several of Oregon’s State Parks. Locations with a high number of visitors and good cellular coverage were selected. Oregon State Archives will host and maintain the website behind the QR codes. Oregon State Parks will place and maintain these QR Codes in the various locations and will collect website traffic statistics. This joint venture cost nothing to implement. State Parks and the State Archives will maintain and sustain the project without incurring any costs.
“We look forward to seeing how well these QR codes are received,” said Archives Director Mary Beth Herkert. “This is a new venture for us and we enjoyed working with the students and learning about this relatively new tool in marketing and public outreach.”
You can find the QR codes at the following state parks:
Fort Stevens State Park, Tryon Creek Park, Beverly Beach, Shore Acres, Valley of the Rogue State Park, Deschutes River State Recreation Area, Maples Valley Rest Area, Smith Rock State Park, Tumalo State Park, Yaquina Bay, D River, Crown Point Scenic Corridor, Wallowa Lake, Rooster Rock, Historic Columbia River, Champoeg and Silver Falls State Park.
For more information, please contact:
Tony Green
Communications Director
tony.green@state.or.us
(503) 507-0082